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The Media Project—The Entertainment Industry's Resource on Sexual Health
   

FOR IMMEDIATE RELEASE:

CONTACT: Melissa Havard

Wednesday, May 18, 2005

310.234.0454

The Media Project Launches "Take PART"

Take PART (Positive Action for Responsible Television) Provides Congratulatory Voice for Honest, Accurate Sexuality Information on Television

HOLLYWOOD, CA (May 18, 2005)—The Media Project's Executive Director Melissa Havard today expressed pride and excitement as she publicly announced Take PART, a campaign to provide positive feedback to television shows that depict sexuality in an honest and responsible manner.

"Television is a medium that not only entertains but informs and educates as well," said Havard. "We want to stand together with our colleagues in the entertainment industry to support their right to broadcast programs that provide life-saving information and important themes of tolerance and compassion to today's youth."

The Media Project's Take PART initiative provides an alternative voice to conservative watchdog groups that are waging campaigns advocating that the FCC censor sexual health content on television, threatening shows' right to free speech. Take PARTprovides parents and youth alike the opportunity to send an e-mail of support to the FCC and the networks in recognition of shows that take on difficult issues related to sexuality and do so in a responsible manner. In just a short time, Take PART has provided viewers the chance to voice support for shows such as ER, Law and Order: SVU, The Bernie Mac Show, 8 Simple Rules, Judging Amy, and One Tree Hill.

"These shows, and many others to be recognized in the coming months, talk about important issues for young people today, from contraception to homophobia," concluded Havard. "It's critical that these shows hear from those who value this information, and who applaud the depiction of responsible behaviors on television."

For more information or to participate in Take PART, visit the Media Project's Web site at http://www.themediaproject.com/takepart/index.htm.

The Media Project, a program of Advocates for Youth, offers entertainment professionals the latest facts, research assistance, script consultation, and story ideas on today's sexual and reproductive health issues, including condoms, pregnancy, HIV/AIDS, abstinence, and abortion.

Click here for additional information on the Take PART >>

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